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Catching Elephant is a theme by Andy Taylor
Brazil publishers of ‘The Casual Vacancy’ go all out to promote J.K. Rowling’s new novel for adults
The Brazilian publishers of The Casual Vacancy are going all out to promote J.K. Rowling’s forthcoming novel for adults.
New Frontier Publishing (Nova Frontiera Editora in Portuguese) posted a few photos on their Facebook page as a marketing ploy to promote the book. Their Facebook page’s cover photo is a picture of J.K. Rowling and the book cover and they devoted three posts (including photos) to J.K. Rowling’s new book.
New Frontier will have a kiosk at the International Book Fair of São Paulo in Brazil (Book Biennial SP), where a huge mounting of J.K. Rowling and her new book awaits you. Shown above, their presentation even includes computers with information about the book.
You can view the pictures here, here, and here.
Clearly, one publisher is heavily marketing the highly-anticipated novel. Do you think they’re going a little too far? Share with us your thoughts in the comments below.
The Casual Vacancy will be released in Brazil on September 27.
